I already blogged about marketing before your book comes out. Here's the second half to that post: marketing after your book comes out.
1)The most obvious:Book Signings. Immediately I thought of bookstores within twenty minutes of my home. Other bookstores I would like to reach include in other counties and in Missouri, Oklahoma, and Texas. And then I'm going to travel all over the US 'visiting' friends--and arranging book signings close to them! I would also like to try the local grocery stores that also sell books.
To prepare for the book signings, have posters and bookmarks with the novel cover on them and get it into the local newspaper. The bookmarks should have author info and a snippet of the book, perhaps with brief excerpt on the back. And advertise everywhere: church, facebook, library, grocery stores.
At the book signing, ask every guest to sign an email list, if they don’t mind. This list will be to notify them about future signings, giveaways, sequels, etc. Have refreshments (like Dove chocolates) and something cheap to give away for every sale (like light-up key chains), as well as being entered into a drawing for every sale for something big (like bath and body gift bag, or gift card to the bookstore the signing's at). Also bring cookies for the bookstore staff.
2)Do an author reading of the first chapter and post it on youtube, etc.
3) Speak at local libraries/schools. Even if they don’t want you to sign books, sell, you can start a platform, speaking about writing, publishing, promoting, etc. And of course leave a bookmark so they all want to read the book/visit the website.
4)Speak at book clubs. Some of the ladies I know at the gym have already said they’d like me to speak at their book club. I don’t know much about selling books out of my car trunk, but I’m sure I’ll learn!
5)Blog tours! Of course! These are great and cheap and I love them. Of course with a book giveaway.
6)Book giveaway for a donation. For example (online): “For a limited time only, this book is yours for the monetary donation of your choice. Your commitment: An online review at Barnesandnoble.com and amazon.com.” I collect email address and info and provide snippets so they want to ‘buy’ the book. I ‘sell’ books, though at a cheaper rate, and hopefully gain new fans. I also get online reviews! Probably easiest to do through paypal.
7)Contact radio stations (local and blogtalk) to arrange interviews.
8)Contact local magazines (most are free) and ask for interviews/reviews in exchange for advertising on your blog/website.
9)Word of mouth. Ask everyone who buys the book to tell ten people about it, if they like it. (But to keep their mouths shut if they don't!)
What's worked for you? What hasn't? What do you plan to try?