But how many people actually get reviews from them? How many people even try? Is it because they lack the courage, don't want one more rejection--or don't know how?
The first thing you need to know is, NYT and PW want your novel before it comes out--3 or 4 months before. They want a galley copy or an ARC, not a printed ms or PDF. They make exceptions, of course, but bottom line is, start planning on getting them a copy of your book several months before your publication date.
PW has separate guidelines for children's novels. PW wants two copies of galleys sent to them, followed by two copies of the published book. NYT only asks for one copy.
Neither wants anything electronic. They don't send back any material and there is no guarantee of a review.
But still, it's worth a shot, right?
And here are the links, so you don't have to go searching. All the information you need is here.
For those of you published, did you send your material to either/or? Did you get a review?
And finally, my random winner for commenting in August, coming in with lucky #97: