I'll be honest, before I was offered a contract by an independent publishing company, I didn't realize that independents ("indies") operated alone. I guess I kind of assumed that all book stores had the same connections, got the same catalogs, received the same deals. Not only is that not true, but many big bookstores (Barnes & Noble) don't even buy books from independent publishing companies. OUCH.
As I began to prepare my marketing campaign, I came across a blog that said something like, "If you want your indie to buy your book and have a book signing for you, start showing your support for them. Buy books there. Frequent it. Get to know them." That makes sense. Indies are owned by individuals. The owner often mans the register.
Here's something from www.indiebound.org, an indie website:
Why shop Indie?
When you shop at an independently owned business, your entire community benefits:The Economy
- Spend $100 at a local and $68 of that stays in your community. Spend the same $100 at a national chain, and your community only sees $43.
- Local businesses create higher-paying jobs for our neighbors.
- More of your taxes are reinvested in your community--where they belong.
- Buying local means less packaging, less transportation, and a smaller carbon footprint.
- Shopping in a local business district means less infrastructure, less maintenance, and more money to beautify your community.
- Local retailers are your friends and neighbors—support them and they’ll support you.
- Local businesses donate to charities at more than twice the rate of national chains.
- More independents means more choice, more diversity, and a truly unique community.
I, for one, do not want to see the demise of the printed book. Or the demise of bookstores. Many love the Kindle; I'm not converted yet. Many love amazon.com; I also use it if I can't find what I want locally. But many of use feel the woes of businesses closing. What are we doing to stop it?
I suggest you go out and find your local indie. Chat with the owner, thank them for their business. Then buy a few books! Indies have their own bestseller list, and it's not the same as the New York Times bestseller list. Better yet, join an indie community! I found the coolest website (many of you may know it): www.indiebound.org. You can find all the indies around you and create a profile and get to know people. I just joined yesterday and am looking for FRIENDS! So if you're already on there or joining, let me know!
For you authors out there, this means one big thing: NETWORKING. Networking with people who actually go out of their way to support writers.
Have fun! If you get a chance, tell me what treasures you find!
today's goal: 29,710
actual: 30,072 (+2,362)
tomorrow's goal: 32,072